About Horizon Research

Horizon Research Limited is based in Auckland, New Zealand, and has more than 100 clients including multi-national and national companies, government agencies, universities and research institutions, iwi and national business and community organisations.

Horizon undertakes quantitative and qualitative research. It specialises in conducting research online.

Horizon operates the HorizonPoll and Horizon Research Māori Panels, representing the New Zealand adult and Māori adult populations at the most recent census.

Horizon also operates client customer research panels. It uses its online panels to quickly and cost efficiently conduct qualitative research, and recruit people for focus groups and in-depth interviews.

Horizon also undertakes research by mobile, telephone and mail.

Highest professional standards

Horizon is a member of the Research Association New Zealand (RANZ). It is the only industry body dedicated to professional providers and users of research, data and insights in New Zealand. The Research Association New Zealand (RANZ) brand is a trust-mark for clients, employers, colleagues and other industries and indicates that the bearer is a member of an expert community, which upholds the highest professional and ethical standards.

Practices in relation to ESOMAR online research guidelines

The European Society for Opinion and Market Research (ESOMAR) is the world association for market, social and opinion researchers. This report outlines how Horizon answers its questions based on guidelines for conducting online research.

Our people 

Horizon’s principals have extensive experience in online and other market research, including public consultation. They are members of the Research Association New Zealand (formerly the Market Research Society of New Zealand) and follow its guidelines and code of ethics for all types of research.