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About Us

About Horizon Research

Horizon Research Limited is based in Auckland, New Zealand, and has more than 100 clients including multi-national and national companies, government agencies, universities and research institions, iwi and national business and community organisations.

Horizon undertakes quantitative and qualitative research. It specialises in conducting research online.

Horizon operates the HorizonPoll and Horizon Research Māori Panels, representing the New Zealand adult and Māori adult populations at the most recent census.

Horizon also operates client customer research panels. It uses its online panels to quickly and cost efficiently conduct qualitative research, and recruit people for focus groups and in-depth interviews.

Horizon also undertakes research by mobile, telephone and mail.

Practices in relation to ESOMAR online research guidelines

The European Society for Opinion and Market Research (ESOMAR) is the world association for market, social and opinion researchers. This report outlines how Horizon answers its questions based on guidelines for conducting online research.

Our people 

Horizon’s principals have extensive experience in online and other market research, including public consultation. They are members of the Research Association New Zealand (formerly the Market Research Society of New Zealand) and follow its guidelines and code of ethics for all types of research.

  • Graeme Colman - Principal

    Graeme Colman - Principal

    Horizon principal Graeme Colman is a specialist in designing, establishing and managing national online market research panels. These include nationally representative and specialist panels. He established the 200 commercial information services provided through NBR

  • Grant McInman – Manager

    Grant McInman – Manager

    Grant McInman manages Horizon Research.  He has over 35 years' senior management, consulting, marketing and marketing research experience from a wide range of businesses and public sector organisations. What can he do for you: Grant is the

  • Andrew Stevenson - Horizon’s Senior Research Consultant

    Andrew Stevenson - Horizon’s Senior Research Consultant

    Andrew Stevenson is the senior research consultant at Horizon Research. He is also managing director of Tasman Research and Consultation and has worked in the market research industry since 1995. What he can do for you: At Horizon

Research Services


Horizon offers you

  • Speedy access to the HorizonPoll panel representing the national population, and a specialist

  • Horizon Research Māori Panel (through which you can filter research by any one of 75 iwi!)

  • Immense depth in results reporting

  • Quality, compelling results

  • Impressive cost-efficiency

  • Specialist consultant support

We also offer you

Development and management of your own panels where you can

  • Monitor results in real time
  • Weight samples by up to six factors - all within seconds
  • Use our fast results analysis tools and
  • download data in graphics, tables and excel

Put this powerful, robust and quick service to use for you right now:

Call Grant McInman, Manager on 64 - 021 0762040 or



More information on our research services is here