Facebook New Zealand’s top social media site

Facebook is winning the battle for social media site users in New Zealand.

Facebook is being visited by 76.1% of web users aged 18+.

This indicates more than 2.43 million adult New Zealanders are visiting Facebook in any 30 day period.

Facebook is followed by U Tube with 61.6%, according to a survey of 967 New Zealanders by Horizon Research. The survey is weighted to represent the national population aged 18+. The maximum margin of error is +/- 3.2%.

Conducted in July and August 2011, the survey also finds 36.9% are using Skype, 18.7% Yahoo Live, Twitter 11.4%. Windows Live Spaces has 9%, Bebo 3.5%.

The mainly business professional social networking service, Linked In, attracts 11.4%.

There is a close race between the political blog sites: Right-leaning Kiwiblog has 7.3%, the left leaning The Standard 6.4%.

Other results for internet use:

Which of the following websites have you visited or used in the past 30 days?