23 May 11
The intention to cut back spending after the Budget is highest among middle-income New Zealand households.
HorizonPoll post-Budget research finds 35% of households say they will spend less as a result of the Budget.
It particularly affects spending intentions among middle income households.
44.2% of households earning between $51,000 and $70,000 per year, and 42% of households earning between $30,001 and $50,000 a year say they will spend less as a result of the Budget.
The intention to spend less is slightly higher (39% v 35%) among primary household decision makers, and slightly higher 39% among those who are employed compared with those not in work (29%).
The cut back is particularly high (53%) among two parent families with three or more children at home.
The survey covers 1652 HorizonPoll respondents nationwide between 11.45am Friday May 20 and 7.40am Monday May 23, 2011.
Results are weighted by age, gender, ethnicity, personal income, region and party vote 2008 to provide a nationally representative population sample. The maximum margin of error at the 95% confidence level is +/- 2.4%.
Budget 2011 Survey Results Table (Weighted) |
||||||
What do you think will be the overall effect of the 2011 Budget on your household spending? |
||||||
|
Total |
A |
B |
C |
D |
|
ALL |
1652 |
35.3% |
51.2% |
8.1% |
5.4% |
100% |
|
||||||
SEX |
||||||
Female |
49% |
36.5% |
48.6% |
8% |
7% |
100% |
Male |
51% |
34.2% |
53.7% |
8.2% |
3.9% |
100% |
|
||||||
HOUSEHOLD DECISION TYPE |
||||||
Equal |
56% |
33.8% |
53.5% |
7.6% |
5.1% |
100% |
None |
5% |
18.2% |
59.4% |
2.9% |
19.4% |
100% |
Primary |
39% |
39.8% |
46.7% |
9.5% |
4.1% |
100% |
|
||||||
HOUSEHOLD INCOME |
||||||
Between $100,001 and $150,000 per year |
8% |
32.3% |
56.4% |
5.2% |
6.1% |
100% |
Between $150,001 and $200,000 per year |
2% |
32.1% |
63.9% |
2.2% |
1.8% |
100% |
Between $20,001 and $30,000 per year |
15% |
35.4% |
51.1% |
11.3% |
2.2% |
100% |
Between $30,001 and $50,000 per year |
20% |
40.2% |
42.7% |
10.5% |
6.6% |
100% |
Between $50,001 and $70,000 per year |
14% |
44.2% |
50% |
4.2% |
1.6% |
100% |
Between $70,001 and $100,000 per year |
14% |
34% |
53.4% |
8.8% |
3.8% |
100% |
Don't know/ prefer not to say |
14% |
25.4% |
57.5% |
2.8% |
14.3% |
100% |
Less than $20,000 per year |
12% |
33% |
49.4% |
13.4% |
4.2% |
100% |
More than $200,000 per year |
1% |
32.6% |
64.4% |
3% |
|
100% |
|
||||||
EMPLOYED |
||||||
No |
40% |
29.7% |
51.9% |
11.7% |
6.7% |
100% |
Yes |
58% |
39.2% |
50.5% |
5.7% |
4.7% |
100% |
|
||||||
OCCUPATION |
||||||
Business Manager/Executive |
6% |
41.3% |
54.8% |
3.9% |
|
100% |
Business Proprietor/Self-employed |
5% |
39.7% |
54.7% |
3.2% |
2.4% |
100% |
Clerical/Sales Employee |
9% |
27.4% |
55.4% |
11.7% |
5.5% |
100% |
Don't know/prefer not to say |
4% |
55.1% |
28.3% |
1.3% |
15.3% |
100% |
Farm Owner/manager |
1% |
8.4% |
85.2% |
|
6.4% |
100% |
Home-maker (not otherwise employed) |
6% |
40.2% |
46.6% |
9.4% |
3.8% |
100% |
Labourer/Agricultural or Domestic Worker |
3% |
46.5% |
48.3% |
5.2% |
|
100% |
Professional/Senior Government Official |
5% |
45.5% |
50.8% |
1.5% |
2.2% |
100% |
Retired/Superannuitant |
13% |
29.8% |
58.8% |
10% |
1.5% |
100% |
Student |
13% |
17.5% |
63.1% |
9.7% |
9.8% |
100% |
Teacher/Nurse/Police or other trained service worker |
9% |
39.1% |
47.6% |
8% |
5.3% |
100% |
Technical/mechanical/Skilled Worker |
7% |
37.4% |
54.7% |
4.3% |
3.6% |
100% |
Unemployed/Beneficiary |
7% |
39.6% |
34.3% |
17% |
9.1% |
100% |
|
||||||
HOUSEHOLD TYPE |
||||||
Couple only (no children/none at home) |
32% |
28.3% |
60% |
10% |
1.7% |
100% |
Extended family |
4% |
41% |
36.2% |
8.8% |
14% |
100% |
Flatting or boarding - not a family home |
8% |
32.1% |
51.2% |
4.3% |
12.4% |
100% |
One parent family, one or two children at home |
7% |
35.5% |
47.9% |
14.9% |
1.7% |
100% |
One parent family, three or more children at home |
2% |
26.6% |
21.1% |
4% |
48.3% |
100% |
Prefer not to say |
2% |
37.1% |
54.9% |
3.1% |
4.8% |
100% |
Single person household |
16% |
38.2% |
51% |
7.9% |
3% |
100% |
Two parent family, one or two children at home |
20% |
38.9% |
48.1% |
6.2% |
6.8% |
100% |
Two parent family, three or more children at home |
7% |
53.5% |
38% |
4.7% |
3.8% |
100% |
For further information please contact:
Manager: Grant McInman
Telephone: 021 076 2040
E-mail: gmcinman@horizonresearch.co.nz
Sign up here!