Who's feeling the financial pinch

As the government contemplates tax relief and other measures to lower the cost of living, a Horizon Research survey details who are suffering most financial discomfort and can't meet basic needs.

The survey finds 29% of New Zealanders saying their financial situation is currently uncomfortable.

This equates to around 1,159,000 adults. Although not significant, this is a slight increase from 27% in November 2023.

• 9% (349,000 adults) are most uncomfortable and are struggling financially to meet basic needs.

71% (2,890,000 adults) are comfortable with their financial situation. This is a slight decrease from November 2023.

• 12% (474,000 adults) are very comfortable and have enough money to meet all their needs.

Since November 2023, there has been a significant increase in the number of 35-44 year olds who are struggling financially.

Other sub-groups of the adult population whose financial situation is significantly more uncomfortable are shown below:

This table excludes results by age-group, which are shown in the previous chart.

Who is feeling comfortable financially?

Older age groups more likely to feel comfortable financially.

34-45 year-olds' comfort declines 10%, discomfort up 13%

Among 35-44 year olds, there has been a decline in feeling comfortable and having enough money to meet most needs.

Other sub-groups of the adult population whose financial situation is significantly more comfortable are shown below:

This table excludes results by age-group, which are shown in the previous chart.

The online survey of up to 1,035 adults in New Zealand. The survey has a maximum margin of error of ±3% overall.

The survey was conducted as part of Horizon's public interest research programme.

Oveerall results are available free. Detailed results are available to clients.

For further inforation please contact Julia Ord, Manager, Horizon Research, email julia.ord@horizonresearch.conz.